Blake Lively’s Flower-Adorned Boho Braid Is The Hair Moment We’re All Obsessed With
Sora Minami 
If you’ve been scrolling through social media lately and stumbled upon Blake Lively’s jaw-dropping flower braid, you’re not alone. During her It Ends With Us press tour in New York City, Blake Lively’s boho braid turned more heads than any outfit she wore — and trust us, the outfits were stunning too. This wasn’t your average ponytail moment. Think a softly woven, shoulder-draping braid packed with fresh blooms, styled to perfection by celebrity hairstylist Jennifer Yepez. It was romantic, effortless, and completely unforgettable. Here’s everything you need to know about Blake Lively’s flower braid look and how to get it yourself.
Why Blake Lively’s Braid Stopped Everyone in Their Tracks
Blake Lively has always been a hair icon, but this particular look took things to a whole new level. While promoting the film adaptation of Colleen Hoover’s bestselling novel It Ends With Us, Blake showed up to the Betty Blooms pop-up event in NYC dressed head-to-toe in florals — including her hair.
Her character, Lily Bloom, opens a flower shop in the movie, and Blake leaned fully into that theme. She wore four separate floral outfits in a single day, but it was the blooms woven into her loose, bohemian braid that truly stole the spotlight.
The look was equal parts whimsical and sophisticated — proof that hair accessories don’t have to be understated to feel elegant.
Meet the Genius Behind the Look: Jennifer Yepez
The mastermind behind Blake’s dreamy braid is celebrity hairstylist Jennifer Yepez, a name well-known in Hollywood circles. Her client roster includes A-listers like:
- Gigi Hadid
- Jessica Alba
- Salma Hayek
Yepez has a signature ability to make even the most elaborate styles feel relaxed and natural. Blake’s flower braid was no exception — it looked like it could have been styled on a breezy morning with minimal effort, even though the artistry involved was anything but minimal.
How to Recreate Blake Lively’s Floral Boho Braid at Home
Ready to bring this look to life? Here’s a simple step-by-step breakdown:
Step 1: Prep Your Hair With Texture Mist damp hair with a salt spray to build natural-looking waves and body. Blow-dry thoroughly using your fingers rather than a brush for that effortless, lived-in finish.
Step 2: Side-Sweep and Start Braiding Once dry, loosely gather your hair to one side. Begin braiding from around your jawline, letting it fall over your shoulder and continue down to the ends. Keep the tension relaxed — the messier and looser, the better.
Step 3: Secure the Ends Tie off the braid with a small fabric-covered hair tie to keep the soft, polished vibe intact.
Step 4: Add the Flowers This is the magical part. Pin flowers throughout the braid from top to bottom. Fresh blooms look absolutely stunning if you have access to them. If not, faux flower hair clips are a brilliant alternative — they photograph just as beautifully and last all day without wilting.
Pro Tip: Mix different flower sizes and colours for a garden-party feel, or keep it monochromatic for something more refined.
The Floral Fashion Connection
Blake’s hair wasn’t styled in isolation — it was a deliberate, full-look statement. Her outfits that week included a bold hot pink minidress by Dauphinette, layered over a multi-floral chainmail top and matching belt. She paired it with a handwoven wool jacket by Péro and elegant Malone Souliers Josephine mules.
The entire aesthetic, from her clothing to her braided updo, mirrored the floral world of Lily Bloom. It was one of the most cohesive press-tour styling moments in recent memory — and her hair was the finishing touch that made it iconic.
Blake Brown Beauty: Her New Hair Care Line
Blake Lively’s passion for great hair goes beyond just styling. Around the same time as her press tour, she launched her own hair care brand, Blake Brown Beauty — a line she developed with a focus on clean, high-quality ingredients. The range contains no silicones, parabens, or synthetic dyes, and is designed to nourish, strengthen, and style hair from root to tip.
The launch response was extraordinary:
- It became the biggest hair care launch in Target’s history
- Sold out at Target within days of hitting shelves
- Completely sold out on the brand’s own website almost immediately
If you’re curious about the products, you may need to act fast when restocks happen — demand is clearly through the roof.
Key Takeaways
- Blake Lively’s floral braid was created by celebrity stylist Jennifer Yepez.
- Salt spray and a loose side braid are the foundation of this boho look.
- Fresh or faux flowers pinned along the braid recreate the magic instantly.
- The look was part of a full floral theme tied to her It Ends With Us press tour.
- Blake Brown Beauty launched around the same time and sold out almost immediately.
FAQs
Who did Blake Lively’s hair for the flower braid look?
Celebrity hairstylist Jennifer Yepez created Blake’s signature floral braid. Yepez is known for her work with several high-profile clients including Gigi Hadid and Jessica Alba.
What movie was Blake Lively promoting with the flower braid look?
Blake was promoting It Ends With Us, the film adaptation of Colleen Hoover’s popular novel, in which she plays Lily Bloom — a woman who opens a flower shop.
Can I recreate Blake Lively’s floral braid without fresh flowers?
Absolutely. Faux flower hair clips work just as well and are far more practical. They hold their shape all day, won’t wilt, and come in a wide range of styles and colours.
What is Blake Brown Beauty?
Blake Brown Beauty is Blake Lively’s personal hair care brand, free from silicones, parabens, and synthetic dyes. It debuted as the biggest hair care launch ever at Target and sold out rapidly after release.
What type of braid did Blake Lively wear?
She wore a soft, loose side braid that started at jawline level, fell over one shoulder, and extended to the ends of her hair — a classic boho-style braid kept intentionally relaxed and undone.
Conclusion
Blake Lively has given us many hair moments to envy over the years, but her flower-studded boho braid from the It Ends With Us press tour might just be the most inspiring yet. It’s the kind of look that feels special without being over-complicated — a loose braid, a little texture, and a handful of blooms is genuinely all it takes. Whether you’re heading to a wedding, a garden party, or just want to elevate your everyday style, this is one trend worth trying. And with faux flower clips making it more accessible than ever, there’s really no excuse not to give it a go.
About the Author
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