PROFILE DETAILS
NAME: Jens Grede
REAL NAME: Jens Grede
AGE: 47–48 years old (as of 2026)
Gender: Male
weight: Information not publicly available
Height: Information not publicly available
Birthdate: 1978 (Exact month and day not public)
Birth Sign: Information not publicly available
Birthplace: Stockholm, Sweden
NET WORTH: Estimated $700 million – $1 billion (Combined with spouse Emma Grede)
Salary: Information not publicly available
MAIN INCOME SOURCE: Entrepreneurship and Fashion Branding (SKIMS, Frame, Good American)
Profession: Entrepreneur, CEO, and Brand Architect
RELIGION: Information not publicly available
FAMILY: Kjell Grede (Father), Emma Grede (Spouse), 4 Children
PARENTS: Kjell Grede (Father); Mother is an artist (Name not public)
SPOUSE: Emma Grede (m. 2012)
CHILDREN: Grey, Lola, Lake (twin), and Rafferty (twin)
CAREER: CEO of SKIMS; Co-founder of Frame, Saturday Group, and Popular Culture
Nationality: Swedish
SOCIAL PROFILES: Instagram (@jensgrede – Private)
What is Jens Grede Net Worth and salary?
As of early 2026, Jens Grede’s net worth is inextricably linked to the meteoric rise of SKIMS, which reached a valuation of $5 billion in late 2025 following a $225 million funding round led by Goldman Sachs Alternatives. Jens and his wife, Emma Grede, reportedly hold a combined stake of just under 14% in SKIMS. This equity alone is valued at approximately $700 million.
Beyond SKIMS, Grede’s wealth is bolstered by his ownership in Frame (the denim brand he co-founded in 2012), Good American, and Safely. His holding company, Popular Culture, serves as the umbrella for his various ventures. While his exact annual salary is not public, his income is primarily derived from business equity, dividends, and high-value real estate investments.
Early Life
Jens Grede was born in 1978 in Stockholm, Sweden, into a highly creative and intellectual family. His father, Kjell Grede, was a celebrated Swedish film director known for works like Hip Hip Hurrah!, and his mother was an artist. Growing up in an environment that prioritized storytelling and aesthetics, Jens developed an early interest in how culture and commerce intersect.
Before fame
At the age of 20, Jens made the pivotal decision to drop out of higher education and move to London to pursue a career in the creative industries. He began working in fashion media and advertising, eventually co-founding the Saturday Group (later Wednesday Agency) in 2003 with his long-time business partner, Erik Torstensson. The agency became famous for brokering high-profile deals, such as pairing Beyoncé with H&M and Natalie Portman with Dior.
Awards
- CFDA Innovation Award (2022): Awarded to the co-founders of SKIMS (Jens, Emma Grede, and Kim Kardashian) for their impact on the fashion industry.
- Time 100 Most Influential Companies: SKIMS has been featured multiple times (2022, 2023) under his leadership.
- Fast Company’s Most Innovative Companies: Recognized for his role in redefining the direct-to-consumer retail model.
Personal Life and Relationships
Jens Grede is married to Emma Grede, a British entrepreneur and fellow powerhouse in the fashion world. The couple met in 2006 when Emma joined Jens’s agency in London. They married in 2012 and have since become one of the most successful “power couples” in global business. They relocated from London to Los Angeles in 2017 to be closer to their business operations and the Kardashian-Jenner family.
Family life
The Gredes have four children: their eldest son Grey, daughter Lola, and twins Lake Holiday London and Rafferty Banks Kjell, who were born via surrogate in November 2021. Despite their high-profile business associations, Jens maintains a relatively private personal life, often operating behind the scenes while his wife and business partners take more public-facing roles.
Associated with
- Kim Kardashian: Co-founder and business partner in SKIMS.
- Khloé Kardashian: Partner in Good American (via Emma Grede).
- Kris Jenner: Partner in the cleaning brand Safely.
- Erik Torstensson: Long-time business partner and co-founder of Frame and Saturday Group.
- Tom Brady: Collaborated on the launch of the “BRADY” apparel brand.
Real Estate
The Gredes possess an elite real estate portfolio in Southern California:
- Bel Air Mansion: A $24 million estate where the family primarily resides.
- Malibu Estate: In 2022, they purchased a $45 million Malibu vacation home formerly owned by Brad Pitt.
- Beverly Hills Office: In October 2024, Jens and partner Oscar Engelbert purchased a landmark $61 million office building at 331 North Maple Drive to serve as the headquarters for Frame.
Net Worth History
- 2019: $50M – $100M (Launch of SKIMS).
- 2021: $250M (SKIMS valuation hits $1.6B).
- 2023: $400M (SKIMS valuation hits $4B).
- 2025/2026: $700M – $1B (SKIMS valuation hits $5B; expansion into physical retail).
Trivia
- He is a self-described “student of popular culture,” which is also the name of his holding company.
- Jens is known for his “discreet” European business style, contrasting with the high-glamour public personas of his Kardashian partners.
- He was instrumental in the rebranding of “Kimono” to “SKIMS” following cultural appropriation concerns, showcasing his crisis management and branding agility.
- He owns a private Instagram account with a very limited following, emphasizing his preference for privacy.
BIOGRAPHY
Executive Summary
Jens Grede is a Swedish-born entrepreneur and branding mastermind who has fundamentally reshaped the landscape of celebrity-driven commerce in the 21st century. As the CEO and co-founder of SKIMS, Grede has transformed a shapewear startup into a $5 billion global powerhouse that rivals legacy brands like Victoria’s Secret. His career is defined by a unique ability to “hack” popular culture, identifying the exact moment where a celebrity’s influence can be converted into a sustainable, high-quality consumer brand.
Grede’s journey began in Stockholm, but his professional identity was forged in London’s competitive fashion scene. Alongside Erik Torstensson, he built the Saturday Group, an agency that proved celebrities were more than just faces for campaigns—they were potential founders. This philosophy reached its zenith when he and his wife, Emma Grede, partnered with the Kardashian-Jenner family. While Kim Kardashian provides the “rocket” of social media reach, Jens provides the “fuel” of operational excellence, supply chain innovation, and strategic retail expansion.
By 2026, Grede has moved SKIMS beyond its digital roots, overseeing the opening of dozens of permanent physical retail stores across the United States and Europe. His leadership is characterized by a “product-first” mentality, insisting that a brand must stand on its own merit regardless of the famous name attached to it. Today, Jens Grede stands as one of the most influential figures in the fashion industry, a “retail radical” who continues to bridge the gap between the old economy of traditional luxury and the new economy of creator-led enterprises.